When I left University my first job in London was with a British High Street retailer. I remember walking into their head office in awe and seeing all the new season samples hung on rails in the showroom I got butterflies at the thought of working there. I got the job and worked in that office for a good few years. It was the best job and taught me so much about about the fashion industry, the incredible teams they have and the designers they work with. And that retailer is Debenhams.
Back then I loved what Debenhams stood for, the excitement of shopping, the variety, the trends and the classics not forgetting the designers at affordable prices. When I started working with them on their AW campaign I was so surprised by the experience you get shopping in store. They’ve opened new ‘concept’ stores that bring together fashion and beauty brands, restaurants like Nando’s and Patisserie Valerie intermixed with beauty services, prosecco bars, yoga classes, brow grooming and blow dry bars.
Its a social activity – far more than my usual sitting on my sofa on an app shopping thats for sure! Shopping should be a guilty pleasure, something to enjoy with friends, make a day of, have a mani, long lunch and a splurge then head home to excitedly try it all on again.
The collection this season is just as exciting. I have pulled together an edit of some of my favourite pieces below. That Nine by Savannah Miller ‘coatigan’ is heaven… and I have the J by Jasper Conran boots in brown but think I need the red to pair with blue jeans. Not to mention those camel boots! Oh… and that leopard coat… you will want it! Definitely time to ‘Do a bit of Debenhams’.
Enjoy….
The Statement Coat
The Flirty Skirt
The Wow Dress
The Perfect Boot
The Little Red Bag
Thank you so much for reading,
Ashley x
This post is written in collaboration with Debenhams but all images and opinions are my own.
